--- title: "Marketing Software for Salons & Service Businesses | Ovatu" description: "Automate reminders, campaigns, reviews, loyalty and rebooking with marketing tools built for salons and service businesses." canonical_url: "https://ovatu.com/features/marketing" meta: "og:description": "Automate reminders, campaigns, reviews, loyalty and rebooking with marketing tools built for salons and service businesses." "og:image": "https://ovatu.com/_og/s/o_a961075f62e2bd1c.png" "og:image:height": "630" "og:image:type": image/png "og:image:width": "1200" "og:title": "Marketing Software for Salons & Service Businesses | Ovatu" "twitter:image": "https://ovatu.com/_og/s/o_a961075f62e2bd1c.png" --- > Index of every page on this site: [llms.txt](https://ovatu.com/llms.txt) **Marketing features** # **Smarter marketing for service businesses** Automate your outreach, reward loyalty, and keep your calendar full with useful marketing tools. [**Start Free Trial **](https://ovatu.com/register) [**Book a demo **](https://ovatu.com/contact) **Built into Ovatu ** ## **Features that help grow your business** ### Automated SMS & Email Reminders Stay top-of-mind without the manual effort. Send reminders automatically to keep your customers on track.
**Watch demo **
### Targeted Campaigns Send the right message. Filter your database by service history or staff preference to send high-conversion promotions via SMS or email. > ***Ovatu is the best booking system I’ve used, it’s easy to find your way round.****Courtney**Capterra* ### Verified Customer Reviews Build instant trust. Automatically invite clients to leave reviews after their appointments and showcase them on your site. ### Smart Loyalty Programs Reward your regulars. Set up points-based systems for services to drive repeat business and client retention. ### Rebooking Reminders Keep your customers coming back with automated rebooking reminders! With customisable settings, you can give your customers a gentle nudge that it's time to book another appointment with you. ### Customer Data File View customer profiles to instantly see reservations, sales, consultation forms, photos, notes, balances, and history, all in one central location. ### Digital Gift Cards Sell branded gift cards online and in store. Customers buy in seconds, redeem at checkout, and bring new clients through your door. Balances track automatically. ### Service Passes Bundle services into prepaid passes and packages. Customers pay upfront, book against their balance, and Ovatu tracks every redemption, expiry and renewal for you. ### Promo Codes Boost your bookings and attract new clients with the power of promotional and discount codes. ### Aftercare & Follow-Ups Deliver exceptional care long after the appointment. Send automated, personalized SMS or emails with treatment instructions, recovery tips, or product recommendations to keep clients coming back. > ***I have recommended this to every single person I know in the industry. Not to be dramatic but it really is life-changing! The online booking makes it so much easier for both clients and myself.****Sara**Capterra* **More marketing features** ## **More marketing tools**
**01** ### **Customisable Online Booking** Match your online booking to your business brand, to keep your image professional and consistent.
**02** ### **Photo Gallery & Portfolio** Let your work speak for itself. Showcase high-quality images of your results directly on your booking site to build trust and attract new clients.
**03** ### **Custom Pages & Domains** Go beyond simple scheduling. Create dedicated pages for your team, your policies, or your pricing, and connect your own domain for a fully professional finish.
Customer testimonials ### **Real feedback. Real results. Watch our customer stories below. ** ![Holly Gould](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/holly.png) *"I am a huge advocate in working smarter and not harder… if we can have things like automation, scheduling, and appointment setting in our pocket, it's just gonna make life so much easier." * **Holly Gould** Hair by Holly Gould ![Bex](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/bex.png) *"I've had an increase in the frequency of bookings because the system's there 24/7. If I'm on holiday or unavailable, it just keeps rolling over. That wasn't possible before." * **Bex** The Zen Den ![Jennifer Turner](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/jennifer.png) *"I liked that Ovatu could integrate into my website seamlessly, because with all the other systems out there, you have to go to a second site and I didn't want that." * **Jennifer Turner** Turn Beautiful ![Claire Howard](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/claire.png) *"My no-shows are pretty much zero. The people that book in are committed. It's brought me clients that are regular, that are reliable. That's the biggest benefit for me." * **Claire Howard** Claire Howard Nail Design ![Anne Skelton](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/anne.png) *"If it's the middle of the night and my clients are up and they're thinking; 'Oh, I haven't booked this', they can still do it online, it's fantastic." * **Anne Skelton** Serenity Holistic Therapies ![Anna](https://ovatu.com/_ipx/f_webp&s_80x80/images/testimonial/avatar/anna.png) *"We used to just write names on paper and hope for the best — now we've got Ovatu and it's made everything so much smoother and more professional." * **Anna** Berry Yoga Shala **Your next chapter starts here. ** ## **Ready when**
you are. [**Start Free Trial **](https://ovatu.com/register) Try Ovatu free for 30 days. ```json {"@context":"https://schema.org","@graph":[{"@id":"https://ovatu.com/#website","@type":"WebSite","description":"#1 Booking App for Beauty & Wellness","name":"Ovatu","url":"https://ovatu.com/","publisher":{"@id":"https://ovatu.com/#identity"}},{"@id":"https://ovatu.com/features/marketing#webpage","@type":"WebPage","description":"Automate reminders, campaigns, reviews, loyalty and rebooking with marketing tools built for salons and service businesses.","name":"Marketing Software for Salons & Service Businesses","url":"https://ovatu.com/features/marketing","isPartOf":{"@id":"https://ovatu.com/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://ovatu.com/features/marketing"]}],"primaryImageOfPage":{"@id":"https://ovatu.com/#logo"}},{"@id":"https://ovatu.com/#identity","@type":"Organization","brand":"Ovatu","description":"An online scheduling and booking software for beauty, hair and wellness businesses.","email":"hello@ovatu.com","name":"Ovatu","url":"https://ovatu.com","logo":{"@id":"https://ovatu.com/#logo"},"numberOfEmployees":{"@type":"QuantitativeValue","min":10,"max":50},"sameAs":["https://www.facebook.com/ovatu","https://twitter.com/ovatu","https://www.instagram.com/ovatu","https://www.linkedin.com/company/ovatu","https://www.youtube.com/@ovatu6066","https://ovatu.app","https://help.ovatu.com","https://apps.apple.com/au/app/ovatu/id1589890786","https://play.google.com/store/apps/details?id=com.ovatu.next","https://www.capterra.com/p/132529/Ovatu-Manager/reviews/","https://www.getapp.com/industries-software/a/ovatu-manager/","https://www.softwareadvice.com/salon/ovatu-profile/","https://www.g2.com/products/ovatu-manager/reviews","https://www.trustpilot.com/review/ovatu.com"]},{"@id":"https://ovatu.com/#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","name":"Ovatu","operatingSystem":"iOS, Android, Mac, Apple Watch and Web"},{"@id":"https://ovatu.com/#logo","@type":"ImageObject","caption":"Ovatu","contentUrl":"https://ovatu.com/_ipx/_/images/logo/logo-large-navy.png","inLanguage":"en","url":"https://ovatu.com/_ipx/_/images/logo/logo-large-navy.png"}]} ```